Inspired by a Beautiful Beach
One of the main goals in marketing is to create something memorable, to make a connection with the target audience. When thinking about naming the company, we wanted a name that was creative, bold and hopefully unforgettable.
"Bondi Blue" is a shade of blue (100% saturated and 71% bright, hex value #0095B6), inspired by the waters of Bondi Beach in Australia. This color was used for the original, iconic iMac from the late 1990s. You remember it, right?
There are several reasons why we chose the name Bondi Blue. The use of a color as the company name allows us to create a tightly integrated and powerful corporate identity. It offers a lot of options with regard to design and brand. It's memorable. It's got a cool technology connection. It's evocative of natural beauty, serenity, peace, and fun.
Spending the day at the beach sure is fun. And so is marketing.